Serial entrepreneur and local search pioneer. 25 years of general management and strategic/product marketing experience with public/private enterprise software and consumer web companies. Four previous startups (including two as founder/investor) resulting in three public company acquisitions and one IPO ($11B post-IPO valuation, 110x venture return).
My best founder result to date is PremierGuide, a private label local search business that I grew from concept to $10M top line, $7M bottom line with a staff of three. To put that into context, Constant Contact, a leading email marketing company, made the same $7M profit on $285M in revenue in 2013 with 1,200 employees.
- Founder/CEO - RefGo - Online Marketing for Small Businesses - Launched Apr 2014
- General Manager/SVP - Spreebird Daily Deals (Local Corp) - Daily Deals
- Founder/CEO - Fablistic - Social Recommendation Engine - Sold to Local Corp
- Founder/CEO - PremierGuide - Private Label Local Search - Sold to Local Corp for $2M
- Early/key employee - Vitria - Enterprise Application Integration - $1B IPO, $11B Secondary
- Early/key employee - Interweave - Business Intelligence - Sold to Cognos for $16M
Founded my latest startup in early 2013. RefGo is a white label online marketing solution for publishers and other providers of online products and services to small businesses. We help small businesses generate high quality, low cost leads through customer reviews, personal referrals, special offers, and more. We provide publishers with a quick and easy way to drive high-margin recurring revenues.
Previously SVP and General Manager of Spreebird at Local Corporation (LOCM). Full P&L responsibility for $MM daily deals business. Managed the business from heavy losses to break-even through a combination of new revenue initiatives and aggressive cost containment.
Previously Founder/CEO of Fablistic, a personal recommendation engine that allowed users to find new things to do and places to go based on recommendations from other users with similar tastes and interests. Sold to Local Corporation (LOCM) in 2011.
Previously SVP and General Manager of Private Label Local Search at Local Corporation (LOCM) following their acquisition of PremierGuide. Full P&L responsibility for $MM business. Grew annual revenue from $1M to $10M in two years and managed the 3-person business to a 70% operating margin.
Previously Founder/CEO of PremierGuide. Pioneered the now universal concept of local search where consumers can find a local business using simple keyword searches like "plumber in newport beach." Also pioneered the concept of "local SEO," driving tens of millions of monthly unique visitors to PremierGuide-powered directories through search engine optimization. Built PremierGuide from the ground up into the leading private-label local search solution for newspaper publishers and broadcasters. Powered local search for 400+ local media sites including The Dallas Morning News and The Washington Post. Grew annual revenue from $0 to $1M in three years. Sold to Local Corporation (LOCM) in 2007 for $2M.
Previously VP of Marketing for Vayusphere, a corporate instant messaging startup, and a strategic marketing consultant for Silicon Valley venture capital firms.
Previously VP of Industry Communications for Vitria Technology. Helped grow the company from early-stage startup, with 30 employees and a single customer, to a public company with 1,100 employees and annual sales of $150M. Played a central role in the company's $1B IPO and $11B secondary offering in 1999 and 2000 respectively.
Previously Director of Marketing for Interweave Software, a Web-based business intelligence software startup. Helped sell the company to Cognos Corp in 1997 for $16M. Cognos was subsequently acquired by IBM in 2007 for $4.9B.
Previously held product marketing and software development positions at Oracle Corp and Nestle Rowntree (UK).
Masters degree in Computer Science, with a specialization in artifical intelligence and expert systems, from Sheffield Hallam University (England). Bachelors degree in Sport Science from Liverpool John Moores University (England).
Enjoy photography , golf and triathlon. Completed 44 unofficial half-marathons in 2010. Finished Ironman 70.3 Austin in Oct 2013 and the Long Beach 70.4 in March, 2014. Currently training for Palm Springs 70.3 (Dec, 2014).